My Business and Branding? Elements of Branding Brand How? Brand Big Building the Brand Employees and the Brand
Building the Brand

The process of creating a brand strategy begins with a brand audit and ends with a plan for executing the brand across all touch points. It can be generally thought of as having three stages.

• Brand Audit
  
  • Target & Insight
    
  • Competitive Assessment
    
  • Brand Inventory
    
  • Points of parity & difference
    
• Brand Strategy
  
  • Equity Pyramid
    
  • Positioning
    
  • Personality
    
  • Objective & Matrix
    
• Brand Execution
  
  • Brand Elements
    
  • Communication Strategy
    
  • CRM & Community Building
    
  • Brand Experience Map